Expert Accounting Services

Our Transaction Advisory team provides an integrated approach to work with founders through fundraising and M&A processes. We leverage our collective experience in investment banking, venture investing, investor relations, and as former business operators to give you an insider’s perspective. Whether you are pursuing full-scale financing, an M&A transaction, or simply need support with the process, our trusted team is here to help. Today, my original vision has come to fruition, as our global team surpasses 350 full-time people who have served 800 companies and counting, including some of the world’s most successful startups. As our clients raised billions in venture capital, my colleagues and I bootstrapped Propeller through twelve years of rapid, organic growth. We worked to narrow our focus as we methodically integrated learnings from each client experience into our service model, in the belief that Propeller’s work should get better as the firm got bigger.

Propeller are not your typical accountants.

• Gain the financial visibility and discipline you need to maintain a profitable, high-growth company.
• Need support with trade spend, cash flow, inventory management, accounting, or forecasting?
• Fees include phone calls and ad-hoc queries to do with your accounting, GST and tax so there are no extra charges.
• Our team of highly-skilled accountants will set up and manage your digital stack and related workflows to improve and streamline your business operations.
• I’m Jon Gordon and I operate Propeller Accounting.​I’m a QUALIFIED ACCOUNTANT and have gained a unique set of skills and experience over my 20+ years in accounting and commercial roles.

When you’re the CEO of a shiny new startup, you’ve got one question on your mind… Break down blockchain’s complex financial and regulatory framework and ensure compliance with industry regulations.

Trusted by 1,000+ Premier Businesses

It’s critical to virtual accountant have a partner that can provide the foundational infrastructure and guidance to keep you growing at a healthy pace. Propeller’s fractional teams deliver affordable, enterprise-grade teams, tech, and processes to decode contracts, manage burn and dilution, and nail diligence while you build the future. Gain the financial visibility and discipline you need to maintain a profitable, high-growth company.

• We have served over 1,000 clients – including 16 unicorns – across a diverse portfolio of industries including ecommerce, technology, food & beverage, manufacturing, business services and healthcare.
• But managing your company’s finances requires multiple skill sets across different roles with inconsistent workflows.
• Propeller provides comprehensive finance and accounting services to equip you with the team, technology, and tools that enable you to focus on running your company with confidence and clarity.
• Propeller’s team of skilled advisors will guide you through budgeting, utilization, cash management, bank lending, and more – so you can serve your clients, lead your talent and manage your business with confidence.
• The experience is different from any other practice I’ve ever worked with.
• As the head of finance at four startups, I developed a deep passion for company-building but was frustrated by the risk and inefficiency of running finance in smaller companies.
• Propeller Advisory is an award winning accounting and business advisory firm operating in Melbourne, Sydney, the Gold Coast and Australia-wide.

Finance Manager

• As our clients raised billions in venture capital, my colleagues and I bootstrapped Propeller through twelve years of rapid, organic growth.
• Trust us to get your weekly bookkeeping done while you focus on creating happy clients and customers.
• That’s why we created a culture that attracts and develops the best and the brightest in the business.
• Whether you are pursuing full-scale financing, an M&A transaction, or simply need support with the process, our trusted team is here to help.
• For any services beyond this, we discuss and agree the scope and fee in advance.

We believe that you deserve a financial partner as ambitious and innovative as you are. That’s why we created a culture that attracts and develops the best and the brightest in the business. We look for individuals who share our values and passion for helping entrepreneurs bring their vision to life. Our team has partnered with some of the highest-performing companies, backed by the world’s best investors, to help build over $50B in enterprise value since 2008.

• Financial vitality is the foundation of every successful business.
• Today, my original vision has come to fruition, as our global team surpasses 350 full-time people who have served 800 companies and counting, including some of the world’s most successful startups.
• Propeller has adapted their tools to provide solutions for our business needs and pain points.
• Your fees are known upfront so there are no surprises and are payable in monthly instalments, spreading the cashflow burden over 12 months.
• We’re the force behind small businesses making a big impact.
• It’s critical to have a partner that can provide the foundational infrastructure and guidance to keep you growing at a healthy pace.

Level up your tax and accounting game, so you’re fully compliant and on top normal balance of your finances. For each client, we review their specific requirements and work involved to determine a tailored and cost-effective fee package and then provide this as a « no obligation » fee quote. I’m Jon Gordon and I operate Propeller Accounting.​I’m a QUALIFIED ACCOUNTANT and have gained a unique set of skills and experience over my 20+ years in accounting and commercial roles. If you’re in the consumer packaged goods (CPG) space, you likely know something about trade spend. The problem is there’s so much to know, especially for new businesses—and what you don’t know can hurt you. Propeller Advisory is an award winning accounting and business advisory firm operating in Melbourne, Sydney, the Gold Coast and Australia-wide.

Propeller’s team of skilled advisors will guide you through budgeting, utilization, cash management, bank lending, and more – so you can serve your clients, lead your talent and manage your business with confidence. I launched Propeller Industries in 2008 as it became clear that cloud software and digital documents would make it feasible to decouple financial work from the physical location of each company. Need support with trade spend, cash flow, inventory management, accounting, or forecasting? No one has scaled more CPG brands through double-digit millions than Propeller. You can count on us to help propeller accounting you professionalize your finances, avoid mistakes, amplify your line of sight, and win on shelf. Propeller Industries is an enterprise-grade financial partner that empowers the most ambitious companies to reach their full potential.

Financial Services

You can count on Propeller to help you balance cash flow and customer acquisition by leveraging the lessons we’ve learned while serving some of the most iconic e-commerce brands of the last decade. Your fees are known upfront so there are no surprises and are payable in monthly instalments, spreading the cashflow burden over 12 months. We don’t advertise package prices because the reality is that this is a marketing gimmick. Every client is unique with different needs so you cannot categorise clients into 3 or 4 fee groups.